Zappa turns WhatsApp into a hyperlocal offers channel. Merchants publish flash deals. Customers receive, negotiate, and redeem — all inside the conversation they already have open.
Merchants run campaigns from a web panel. Customers live inside WhatsApp. The platform orchestrates both — matching offers to the right people in real time, with the urgency of limited slots and a verifiable redemption trail.
Scan a QR code or click a wa.me link. One "Oi" to our number and you're in. No store, no download, no password, no email confirmation.
Open the PWA once to set "home", "work", "the kids' school" — each with its own radius. No background tracking. Your zones only change when you change them.
Filter by category, minimum savings, time of day. When a merchant in your zone matches, you get a WhatsApp message — personalized with your distance and estimated savings.
Offers have limited slots. Reply "I want it" and you lock a slot with a redemption code and a time window. If you don't check in, the slot rotates to the next eligible customer.
Every confirmed redemption adds to your wallet. Check the balance in the PWA, request a PIX payout when it crosses your chosen threshold. Zero games, zero expiration tricks.
Register your business, pin your locations on the map, choose categories. We validate CNPJ and branch addresses. You're ready to publish.
What's the offer? How many slots? What's the time window? Optional: set a negotiation floor, add backup escalation rules, attach an image.
Zappa matches your campaign against active zones and filters. Messages go out in jittered waves by proximity and relevance — never a broadcast.
Live dashboard: slots taken, customers on the way, average distance, time-to-fill. If slots don't fill, the engine escalates to the next relevance ring automatically.
Customer shows the code. You confirm in the staff app (or reply a code on WhatsApp). Only confirmed redemptions trigger cashback and fees. Everything is auditable.
Every component is proven in production. Battle-tested infrastructure adapted for hyperlocal offers. No speculative tech, no black boxes.
No speculative roadmap. These are the capabilities we're building on a foundation proven in production.
Customer pins home, work, school, gym with custom radius each. No background tracking required. LGPD-friendly by design.
Customer on the move sends their live location via WhatsApp's native feature. AI matches offers in real time — zero app friction.
Built-in scarcity: limited slots, time windows, first-come-first-served. Engineered on a slot engine battle-tested in production.
Jittered delivery by proximity and relevance, in ordered waves. Never a broadcast. Wave 2 only triggers if slots remain.
Customer reserves with a code and time window. If no check-in, slot rotates to the next eligible customer automatically.
Wallet shown in PWA. Every confirmed redemption accrues balance. PIX payout on demand above user-chosen threshold.
Per-number live metrics. Auto-throttle above 1% block rate, quarantine above 2%. Number rotation pool prevents mass outages.
Gemini 2.0 Flash primary, GPT-4o fallback. Handles intent, context, negotiation, objections. Text and voice (Azure STT/TTS).
Real-time campaign metrics: slots filled, time-to-fill, redemption rate, audience reach, cost per confirmed redemption.
Code-based confirmation at counter via web-command or WhatsApp reply. Only confirmed redemptions trigger cashback and platform fees.
Per-category consent with timestamp, IP, source. Revocation one-click. Full LGPD compliance log. Portable to WABA if needed.
SuperAdmin console for onboarding merchants, tenant health, platform-wide fraud signals, billing, and WABA migration readiness.
The merchant dashboard and the SuperAdmin console. Both built to operate every feature above.
Real-time reservation feed, time-to-fill chart, audience reach, and one-tap campaign relaunch.
Tenant list, block-rate by number, WABA migration readiness, fraud signals and billing reconciliation.
Real message layouts — offer notification, reservation confirmation, backup escalation. No surprises, no spam, no walls of text.
Zappa is onboarding a small cohort of merchant pilots. We're sharing the structure below in full honesty; final monthly amounts and per-redemption fees will be locked in with the pilot group, not guessed in a deck.
Customer-side is free. Always. Cashback is funded by the merchant — Zappa never subsidizes it. Our revenue comes from the platform fee and a per-confirmed-redemption fee. No hidden spreads.
The tough parts of this business, on the record. No marketing gloss.
Zappa's first merchant cohort is being onboarded now. If you run a local business — gas station, restaurant, pharmacy, clinic, retail — and you're tired of paying for reach that never arrives, let's talk.
Free for customers, always. No credit card required to explore the merchant panel demo.